- Personal Branding
- Posts
- THE FAMOUS PINK BOX: CRUMBL’S ICONIC $1 BILLION COOKIE EMPIRE
THE FAMOUS PINK BOX: CRUMBL’S ICONIC $1 BILLION COOKIE EMPIRE
Everything happens for a reason
BK HAN
June 16, 2024
Crumbl Cookies has become a household name, not just for their delectable cookies but also for their distinctive pink packaging. This eye-catching pink box has become synonymous with the brand, adding a layer of excitement and anticipation to the Crumbl experience. Whether you're grabbing a box for a special occasion or simply indulging in a sweet treat, the pink box is an integral part of the Crumbl identity.
Perfect Fit for Every Cookie
The design of Crumbl’s boxes is a testament to thoughtful packaging. Each box is crafted to perfectly fit Crumbl cookies side-by-side, ensuring they arrive in perfect condition. Available in a 4-pack, 6-pack, or 12-pack, these boxes cater to different needs, from a small personal indulgence to a larger shareable treat. The 4-pack box, in particular, has gained notable popularity and has become an emblem of the brand.
Birth of the 4-Pack Pink Box
The now-iconic 4-pack pink box was introduced in 2018, a pivotal moment shortly after Crumbl sold its very first cookie. This unique, oblong-shaped box stands out in the crowded world of cookie packaging. Its development is a fascinating story of creativity and innovation. Sawyer Hemsley, co-founder of Crumbl, along with his fellow classmates at Utah State University, embarked on the journey to create a packaging design that would be both functional and visually appealing.
A Unique and Instagrammable Design
What sets the pink box apart is not just its shape but also its vibrant pink color. This signature hue makes it instantly recognizable and highly Instagrammable. The aesthetic appeal of the pink box has made it a favorite subject for social media posts. Customers love to share their Crumbl experiences, whether it’s a sweet review, a boomerang video, or a perfectly staged photo. The pink box adds a touch of charm and fun, making each post pop with color and joy.
Enhancing the Crumbl Experience
The pink box is more than just packaging; it's an integral part of the Crumbl experience. It enhances the unboxing moment, adding a layer of excitement as customers reveal the delicious cookies inside. This thoughtful design and branding play a crucial role in building Crumbl's identity and creating a memorable customer experience.
ONE BIG DREAM, BAKED FRESH DAILY: THE CRUMBL COOKIES STORY
It all started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Jason McGowan, co-founder and CEO of Crumbl, teamed up with his wife’s cousin Sawyer Hemsley (COO) to bring their vision to life. Crumbl, co-founded in 2017, wasn't always the bakery phenomenon it is today. These cousins dove head-first into the world of baking, facing countless trials and errors. Thousands of dollars in wasted dough and recipe flops later, they weren't afraid to take their quest for the perfect cookie public. Gathering feedback and testing recipes – a practice that continues to be a core part of Crumbl – they finally achieved their goal: a world-class chocolate chip cookie.
Their journey didn't stop there. In 2017, while Sawyer was still attending Utah State University, the duo and their family opened the very first Crumbl store in Logan, Utah. From the beginning, transparency and quality were paramount. Crumbl's open kitchen allows customers to witness the magic happen – cookies being mixed, balled, baked, and decorated fresh daily. High-quality ingredients are used in every unique batch, ensuring a delicious experience with every bite. Initially, Crumbl offered only their signature milk chocolate chip cookie for takeout and delivery. However, as their popularity grew, so did their offerings. Today, Crumbl boasts a variety of services, including curbside pick-up, catering, and even nationwide shipping, allowing their irresistible cookies to reach a wider audience.
Crumbl has grown into one of the nation’s fastest-growing food chains, with over 980 locations scattered across the globe and generating over $1 billion in annual revenue. This rapid expansion is a testament to the company's dedication to quality and customer experience.
The story of Crumbl is a powerful reminder that big dreams can lead to monumental success. Jason McGowan and Sawyer Hemsley turned a simple idea into a thriving business empire through perseverance, innovation, and a commitment to quality. Their journey, from countless trials and errors to nationwide acclaim, shows that with passion and hard work, it’s possible to make it big.
This is just the beginning of the Crumbl story. With their dedication to fresh, high-quality ingredients and a commitment to customer experience, Crumbl Cookies has transformed a simple dream into a delicious reality. If you have a dream, no matter how big or small, take inspiration from Crumbl’s journey and remember that success is within reach.
